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Priced per unit with quantity breaks. Vendors quote steps at 1 / 5 / 10 / 25 / 50 / 100 / 250 / 500 / 1000 units, and the per-unit rate drops at each break.
Embroidery is priced on stitch count, so a detailed logo runs higher than a screen print. A simplified mark for embroidery often closes the gap.
Setup should be once per logo and decoration method. Reordering identical art should not trigger a new setup charge.
The same product family is tracked in 5×11. Quotes are NOT interchangeable across variants, so match the spec before comparing.