Counter Card / Shelf Talker, 5×7
BENCHMARK FORMINGWe have 6 vendor prices on record for counter card / shelf talker, 5×7. Benchmark range is being validated.
6 vendor prices on record · sign in to see details
Procurement playbook
What moves the price
- Scope clarity: revision rounds and deliverable counts move flat bids more than rates do
- Substrate and weight
- Size and whether it nests on a standard sheet
- Quantity against print breaks
Check before signing
- Setup charged per SKU rather than once per design across a set
- Finishing like perf or adhesive added without disclosure
- Off-size pieces wasting sheet material
- Rush applied to a routine timeline
Negotiation levers
- Gang multiple SKUs on one run to share setup
- Standardize sizes to the printer's sheet
- Order to a natural break point
- Keep finishing simple unless the placement requires it
About counter card / shelf talker, 5×7 pricing
Quoted as a project total. Scope definition is the whole game.
Why is setup on every line of my shelf-sign order?
It should not be. Setup is per design and per print run, not per SKU when pieces share a run. Ask to consolidate.
How do I get shelf collateral cheaper?
Gang designs onto one sheet and standardize sizes. Most of the cost in short pieces is setup and material waste, not the printing.
Tracked variants
The same product family is tracked in 1×11, 1.5×48, 3×5. Quotes are NOT interchangeable across variants, so match the spec before comparing.
Holding a quote for counter card / shelf talker, 5×7?
Upload it for a line-by-line variance report. Each benchmarked item is measured against current vendor pricing, with specific figures for negotiation.
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