Postcards
3.5x8.5, 4x6, 4.25x6, 4x9, 5x7, 5.5x8.5, 6x8, 6x9, 6x11 inches; 80-130 lb cardstock
BENCHMARK FORMINGWe have 5 vendor prices on record for postcards. Benchmark range is being validated.
5 vendor prices on record · sign in to see details
Procurement playbook
What moves the price
- Piece format, paper, and folding or finishing
- Data processing, list hygiene, and personalization
- Postage class and whether the mailer qualifies for presort or automation discounts
- Fulfillment, inserting, and handling
Check before signing
- Postage marked up rather than passed through at cost
- Presort or automation discounts the vendor keeps instead of crediting you
- Data and list fees that scale per record without disclosure
- Handling charged on top of inserting
Negotiation levers
- Ask for postage as a documented pass-through
- Design the piece to hit automation postage rates
- Provide a clean list to cut data fees
- Combine mailings to share setup and qualify for better postal pricing
About postcards pricing
Priced per unit; vendors typically quote against a primary quantity around 50 units.
Should I be charged a markup on postage?
No. Postage is a carrier rate. Reputable vendors pass it through at cost and earn margin on printing and services, not on stamps.
What makes one mail piece cheaper to send than another?
Size, weight, and whether the design qualifies for presort and automation discounts. A small design change can move it into a cheaper postal category.
Tracked variants
The same product family is tracked in 4×6, 5.5×8.5, 2×4. Quotes are NOT interchangeable across variants, so match the spec before comparing.
Holding a quote for postcards?
Upload it for a line-by-line variance report. Each benchmarked item is measured against current vendor pricing, with specific figures for negotiation.
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