Postcard
Market rangePER UNIT (QTY 100+)
● TYPICAL SITS NEAR THE FLOOR
2 vendor prices · sign in to see details
The discount curve
Show as table
QTYFLOORTYPICALCEILINGVENDORS
18
58
108
258
508
1008
2508
5008
1,0008
2,5008
5,0008
10,0008
Procurement playbook
What moves the price
- Where your quantity sits against the 1/5/10/25/50/100/250/500/1000/2500/5000/10000 break points (just under a break is the expensive place to be)
- Substrate and weight
- Size and whether it nests on a standard sheet
- Quantity against print breaks
Check before signing
- Setup charged per SKU rather than once per design across a set
- Finishing like perf or adhesive added without disclosure
- Off-size pieces wasting sheet material
- Rush applied to a routine timeline
Negotiation levers
- Gang multiple SKUs on one run to share setup
- Standardize sizes to the printer's sheet
- Order to a natural break point
- Keep finishing simple unless the placement requires it
About postcard pricing
Priced per unit with quantity breaks. Vendors quote steps at 1 / 5 / 10 / 25 / 50 / 100 / 250 / 500 / 1000 / 2500 / 5000 / 10000 units, and the per-unit rate drops at each break.
Why is setup on every line of my shelf-sign order?
It should not be. Setup is per design and per print run, not per SKU when pieces share a run. Ask to consolidate.
How do I get shelf collateral cheaper?
Gang designs onto one sheet and standardize sizes. Most of the cost in short pieces is setup and material waste, not the printing.
Tracked variants
The same product family is tracked in 2×6, 3.5×5, 7×5. Quotes are NOT interchangeable across variants, so match the spec before comparing.
Holding a quote for postcard?
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