Full Color Flyers
Letter 8.5"x11" (also Legal, Tabloid, Oversized 12x18)
BENCHMARK FORMINGWe have 5 vendor prices on record for full color flyers. Benchmark range is being validated.
5 vendor prices on record · sign in to see details
Procurement playbook
What moves the price
- Materials and specification of the item
- Quantity and where it falls against a vendor's price breaks
- Finishing, customization, or add-on services
- Turnaround speed and rush handling
Check before signing
- Setup or one-time fees charged per unit or repeated on reorders
- A specification quietly changed from what you asked for
- Rush surcharges applied to a standard timeline
- Line items bundled into a single total so individual prices can't be compared
Negotiation levers
- Standardize the specification so vendors quote like-for-like
- Consolidate volume or designs to share fixed costs
- Offer schedule flexibility in exchange for a better rate
- Commit to repeat volume for locked pricing
About full color flyers pricing
Priced per unit; vendors typically quote against a primary quantity around 100 units.
Why do two quotes for the same item differ so much?
Usually a specification or finishing difference, not the core work. Ask both vendors to quote the identical spec and the gap normally narrows.
Tracked variants
The same product family is tracked in 8.5×11. Quotes are NOT interchangeable across variants, so match the spec before comparing.
Holding a quote for full color flyers?
Upload it for a line-by-line variance report. Each benchmarked item is measured against current vendor pricing, with specific figures for negotiation.
Free with an account — audits contribute anonymized lines. Anonymous audits are never stored.