Priced per unit; vendors typically quote against a primary quantity around 1 unit.
Embroidery is priced on stitch count, so a detailed logo runs higher than a screen print. A simplified mark for embroidery often closes the gap.
Setup should be once per logo and decoration method. Reordering identical art should not trigger a new setup charge.
The same product family is tracked in 8×12. Quotes are NOT interchangeable across variants, so match the spec before comparing.