Priced per unit with quantity breaks. Vendors quote steps at 1 / 5 / 10 / 25 / 50 / 100 units, and the per-unit rate drops at each break.
Embroidery is priced on stitch count, so a detailed logo runs higher than a screen print. A simplified mark for embroidery often closes the gap.
Setup should be once per logo and decoration method. Reordering identical art should not trigger a new setup charge.
The same product family is tracked in 30×40, 60×80. Quotes are NOT interchangeable across variants, so match the spec before comparing.