Brochures 12" X 18" Market range PER UNIT (QTY 100+)
● TYPICAL SITS MID-BAND
The discount curve
1 5 10 25 50 100 250 500 Show as table QTY FLOOR TYPICAL CEILING VENDORS
1 3
5 3
10 3
25 3
50 3
100 3
250 3
500 3
Procurement playbook
What moves the price
Where your quantity sits against the 1/5/10/25/50/100/250/500 break points (just under a break is the expensive place to be) Materials and specification of the item Quantity and where it falls against a vendor's price breaks Finishing, customization, or add-on services Check before signing
Setup or one-time fees charged per unit or repeated on reorders A specification quietly changed from what you asked for Rush surcharges applied to a standard timeline Line items bundled into a single total so individual prices can't be compared Negotiation levers
Standardize the specification so vendors quote like-for-like Consolidate volume or designs to share fixed costs Offer schedule flexibility in exchange for a better rate About brochures 12" x 18" pricing
Priced per unit with quantity breaks. Vendors quote steps at 1 / 5 / 10 / 25 / 50 / 100 / 250 / 500 units, and the per-unit rate drops at each break.
Why do two quotes for the same item differ so much? Usually a specification or finishing difference, not the core work. Ask both vendors to quote the identical spec and the gap normally narrows.
Tracked variants
The same product family is tracked in 3.667×8.5, 13pt stock, 8.5×11. Quotes are NOT interchangeable across variants, so match the spec before comparing.
Holding a quote for brochures 12" x 18"? Upload it for a line-by-line variance report. Each benchmarked item is measured against current vendor pricing, with specific figures for negotiation.
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