Counter Cards with Easel Back - 12" × 6"

The discount curve

Price trend

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We’re actively collecting vendor pricing for counter cards with easel back - 12" × 6". No market data is available yet.

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Procurement playbook

What moves the price

Construction type, temporary corrugate vs semi-permanent vs permanent metal, wood, or acrylic
Structural design and engineering, including any prototyping
Quantity and run length
Pack-out, assembly, and freight, since displays ship bulky

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Prototype or tooling charged per order rather than once
A heavier or permanent material quoted where temporary was specified
Freight under-estimated for a bulky low-weight item on dimensional weight
Assembly billed separately when shelf-ready was implied

Negotiation levers

Match the construction type to the campaign length rather than over-building
Reuse an existing structural design across campaigns
Design to ship flat to cut freight

About counter cards with easel back - 12" × 6" pricing

Why is one display quote five times another?

Almost always construction type. Temporary corrugate is a fraction of a permanent metal or wood fixture. Confirm both vendors are quoting the same build before comparing.

Why is freight so high on a lightweight display?

Displays are bulky, so carriers bill on dimensional weight, not actual weight. Designing the unit to ship flat or nested lowers it.

0 quotes·May 2026·How benchmarks are calculated →

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