Walmart Connect DSP Display Ads, CPM
Walmart Connect DSP display ads: CPM-based, on-site and off-site placements, Walmart shopper data targeting, standard display units
Market rangePER UNIT (QTY 1000+)
● TYPICAL SITS NEAR THE FLOOR
12 vendor prices · sign in to see details
Procurement playbook
What moves the price
- Construction type, temporary corrugate vs semi-permanent vs permanent metal, wood, or acrylic
- Structural design and engineering, including any prototyping
- Quantity and run length
- Pack-out, assembly, and freight, since displays ship bulky
Check before signing
- Prototype or tooling charged per order rather than once
- A heavier or permanent material quoted where temporary was specified
- Freight under-estimated for a bulky low-weight item on dimensional weight
- Assembly billed separately when shelf-ready was implied
Negotiation levers
- Match the construction type to the campaign length rather than over-building
- Reuse an existing structural design across campaigns
- Design to ship flat to cut freight
About walmart connect dsp display ads, cpm pricing
Priced per unit; vendors typically quote against a primary quantity around 1,000 units.
Why is one display quote five times another?
Almost always construction type. Temporary corrugate is a fraction of a permanent metal or wood fixture. Confirm both vendors are quoting the same build before comparing.
Why is freight so high on a lightweight display?
Displays are bulky, so carriers bill on dimensional weight, not actual weight. Designing the unit to ship flat or nested lowers it.
Tracked variants
The same product family is tracked in 10×10, 7×8, 1×3. Quotes are NOT interchangeable across variants, so match the spec before comparing.
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Upload it for a line-by-line variance report. Each benchmarked item is measured against current vendor pricing, with specific figures for negotiation.
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