Activation Design + Concept Development

Standalone agency strategy + design fees (separate from execution); typically billed on retainer or project basis

MARKEToligopolyCONFIDENCElow

EXPECT TO PAY

$35,000 – $75,000

standard tier · benchmarked against 9 vendors · low confidence · snapshot 2026-05

DEEPER PRICING — MEMBERS

TYPICAL PRICE

$55,000

VOLUME / BREAK PRICE

$28,000

RUSH / EXPEDITE DELTA

+18%

NEGOTIATION TARGET

$28,000

Typical price, quantity breaks, spec impact, and negotiation targets are part of the Reference and Audit tiers.

snapshot 2026-05-tier4 · 1,940 observations across 809 items · refreshed quarterly

curated by Scott Duyn · twelve years in trade marketing procurement

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