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EXPERIENTIAL · PR Stunt / Guerrilla

Stunt / Guerrilla Activation

One-off PR-driven activation, urban/Times Square footprint, single-day execution with media amplification

MARKETsemi concentratedCONFIDENCEmedium
EXPECT TO PAY
$10,000$100,000
standard tier · benchmarked against 8 vendors · medium confidence · snapshot 2026-05
DEEPER PRICING — MEMBERS
TYPICAL PRICE
$55,000
VOLUME / BREAK PRICE
$8,000
RUSH / EXPEDITE DELTA
+18%
NEGOTIATION TARGET
$8,000
Typical price, quantity breaks, spec impact, and negotiation targets are part of the Reference and Audit tiers.
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snapshot 2026-05-tier4 · 1,940 observations across 809 items · refreshed quarterly

curated by Scott Duyn · twelve years in trade marketing procurement

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