Vineyard Vines / Peter Millar Polo or 1/4-Zip

Why constrained: Both brands run tight corporate programs. Vineyard Vines Custom is brand-direct + a small number of approved partners. Peter Millar Corporate is similar. Few ASI distributors carry either with logo decoration authorization.

MARKEToligopolyCONFIDENCEmedium

EXPECT TO PAY

$92 – $108

per unit (qty 144+) · benchmarked against 3 vendors · low confidence · snapshot 2026-05

DEEPER PRICING — MEMBERS

TYPICAL PRICE

$100

VOLUME / BREAK PRICE

$74

RUSH / EXPEDITE DELTA

+18%

NEGOTIATION TARGET

$74

Typical price, quantity breaks, spec impact, and negotiation targets are part of the Reference and Audit tiers.

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snapshot 2026-05-tier4 · 1,940 observations across 809 items · refreshed quarterly

curated by Scott Duyn · twelve years in trade marketing procurement

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