Variable Data Postcard, 4×6
Market rangePER UNIT (QTY 1000+)
● TYPICAL SITS NEAR THE CEILING
4 vendor prices · sign in to see details
The discount curve
Show as table
QTYFLOORTYPICALCEILINGVENDORS
14
5003
1,0004
Procurement playbook
What moves the price
- Where your quantity sits against the 1/500/1000 break points (just under a break is the expensive place to be)
- Piece format, paper, and folding or finishing
- Data processing, list hygiene, and personalization
- Postage class and whether the mailer qualifies for presort or automation discounts
Check before signing
- Postage marked up rather than passed through at cost
- Presort or automation discounts the vendor keeps instead of crediting you
- Data and list fees that scale per record without disclosure
- Handling charged on top of inserting
Negotiation levers
- Ask for postage as a documented pass-through
- Design the piece to hit automation postage rates
- Provide a clean list to cut data fees
About variable data postcard, 4×6 pricing
Priced per unit with quantity breaks. Vendors quote steps at 1 / 500 / 1000 units, and the per-unit rate drops at each break.
Should I be charged a markup on postage?
No. Postage is a carrier rate. Reputable vendors pass it through at cost and earn margin on printing and services, not on stamps.
What makes one mail piece cheaper to send than another?
Size, weight, and whether the design qualifies for presort and automation discounts. A small design change can move it into a cheaper postal category.
Tracked variants
The same product family is tracked in 6×9, 2.75×8.50. Quotes are NOT interchangeable across variants, so match the spec before comparing.
Holding a quote for variable data postcard, 4×6?
Upload it for a line-by-line variance report. Each benchmarked item is measured against current vendor pricing, with specific figures for negotiation.
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