Header Card 3×5

3"×5"

At-shelf print collateral such as shelf talkers, danglers, tear pads, and small point-of-sale pieces. This is a high-volume, commodity-leaning print category where material, size, and run length drive cost, so identical specs should price closely.

Priced per unit, with the per-unit rate stepping down at quantity break points — the more you order, the less each piece costs. Watch for a quantity priced just below a break you could cross cheaply.

• Substrate and weight
• Size and whether it nests on a standard sheet
• Quantity against print breaks
• Finishing such as scoring, perforation, or adhesive backing

• Setup charged per SKU rather than once per design across a set
• Finishing like perf or adhesive added without disclosure
• Off-size pieces wasting sheet material
• Rush applied to a routine timeline

• Gang multiple SKUs on one run to share setup
• Standardize sizes to the printer's sheet
• Order to a natural break point
• Keep finishing simple unless the placement requires it

The benchmark band, typical price, and negotiation targets for Header Card 3×5 are part of the audit. Paste your vendor quote and see exactly how your price compares.