Counter Card with Easel, 11×14, 48pt Card Stock

The discount curve

Price trend

BENCHMARK FORMING

We have 8 vendor prices on record for counter card with easel, 11×14, 48pt card stock. Benchmark range is being validated.

8 vendor prices on record · sign in to see details

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Procurement playbook

What moves the price

Substrate and weight
Size and whether it nests on a standard sheet
Quantity against print breaks
Finishing such as scoring, perforation, or adhesive backing

Check before signing

Setup charged per SKU rather than once per design across a set
Finishing like perf or adhesive added without disclosure
Off-size pieces wasting sheet material
Rush applied to a routine timeline

Negotiation levers

Gang multiple SKUs on one run to share setup
Standardize sizes to the printer's sheet
Order to a natural break point
Keep finishing simple unless the placement requires it

About counter card with easel, 11×14, 48pt card stock pricing

Priced per unit; vendors typically quote against a primary quantity around 50 units.

Why is setup on every line of my shelf-sign order?

It should not be. Setup is per design and per print run, not per SKU when pieces share a run. Ask to consolidate.

How do I get shelf collateral cheaper?

Gang designs onto one sheet and standardize sizes. Most of the cost in short pieces is setup and material waste, not the printing.

2 vendors·May 2026·How benchmarks are calculated →

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