← Retail Displays / POPBenchmarks · Focused guide
Shopper Marketing Retail Media pricing benchmarks
Benchmark pricing for this item is built from real vendor pricing for the same specification.
15 items tracked15 benchmarked5 high confidence
Part of the Retail Displays / POP category — this guide covers just the shopper marketing retail media items.
Procurement playbook
What moves the price
- Materials and specification of the item
- Quantity and where it falls against a vendor's price breaks
- Finishing, customization, or add-on services
- Turnaround speed and rush handling
Check before signing
- Setup or one-time fees charged per unit or repeated on reorders
- A specification quietly changed from what you asked for
- Rush surcharges applied to a standard timeline
- Line items bundled into a single total so individual prices can't be compared
Negotiation levers
- Standardize the specification so vendors quote like-for-like
- Consolidate volume or designs to share fixed costs
- Offer schedule flexibility in exchange for a better rate
- Commit to repeat volume for locked pricing
What drives shopper marketing retail media pricing
- Materials and specification of the item
- Quantity and where it falls against a vendor's price breaks
- Finishing, customization, or add-on services
- Turnaround speed and rush handling
Common quote traps in shopper marketing retail media
01Setup or one-time fees charged per unit or repeated on reorders
02A specification quietly changed from what you asked for
03Rush surcharges applied to a standard timeline
04Line items bundled into a single total so individual prices can't be compared
Coverage summary
Items tracked15
Items with full benchmarks15
High confidence5
Medium confidence9
Building data1
Vendor depth range4 to 12 per item
Data freshnessMay 2026
What an audit looks like
Upload a vendor quote and each line is compared against current market pricing. Here is a representative sample for shopper marketing retail media items. See a full sample report →
ITEMVERDICT
Instacart Sponsored Products, Cost-Per-ClickWITHIN RANGE
Kroger Precision Marketing Sponsored Products, CPCABOVE MARKET
Target Roundel Sponsored Products, CPCNOT TRACKED
Every shopper marketing retail media item we track
15 ITEMS · 15 BENCHMARKEDFrequently asked questions about shopper marketing retail media pricing
Why do two quotes for the same item differ so much?
Usually a specification or finishing difference, not the core work. Ask both vendors to quote the identical spec and the gap normally narrows.
How does ClearQuoter benchmark shopper marketing retail media items?
Every benchmark is built from real vendor pricing — published price lists, websites, prospectuses, and customer-contributed audits, verified for independence. A band publishes only when three or more independent vendors back it. Confidence tiers (HIGH, MEDIUM, LOW) reflect vendor depth. For full details, see the methodology page. How benchmarks are calculated →
Have a shopper marketing retail media quote?
Upload your vendor quote to see how each line compares to current market pricing for shopper marketing retail media items.
Free with an account — audits contribute anonymized lines. Anonymous audits are never stored.